CNN, a once leading liberal news channel, is facing a massive decline in viewership, which could make it the network’s historic low.
The channel has lost grip of one key demographic that it previously relied on for a large portion of its views. CNN’s intentional reliance on attacking former President Donald J. Trump for years is no longer a viable strategy.
Former morning show host Don Lemon faced backlash for misogynistic comments and was removed from his post during that news segment.
His comments regarding “women in their prime” in reference to Presidential candidate Nikki Haley may have been the final straw for a large portion of the audience who seems to have tuned out.
By the end of February, CNN is set to report its smallest audience in the 25-to-54 demographic since June of 2014. Under CNN boss Chris Licht, the network has slumped, and the Don Lemon-led CNN
This Morning is set to end February with its lowest 25-to-54 age viewership since the show launched in November. In the first 24 days of February, the morning show averaged 361,000 total viewers.
CNN’s former morning program, New Day, garnered an average of430,000 viewers per day. However, the new show, hosted by Lemon, Poppy Harlow, and Kaitlan Collins, averaged 16 percent lower than the older show, which was canceled due to low ratings.
According to reports, Anderson Cooper 360, The Lead with Jake Tapper, and Wolf Blitzer’s Situation Room are also seeing a decline in ratings, with Inside Politics on pace for its least-viewed month among the category since August 2005.
It’s clear that CNN’s ratings have plummeted, and the network has lost the confidence of its once loyal viewers.
With a biased agenda that attacks conservative values, it’s no surprise that passionate Republican voters have tuned out from the liberal network.