CNN’s prime-time special, “Jill Biden Abroad,” featuring the First Lady, performed poorly and fell almost half of the network’s average time slot.
While Jill Biden has gained prominence in the White House, with her various roles and initiatives, CNN has been facing challenges with their ratings, struggling to attract viewers lately.
With only 368,000 total viewers on average, “Jill Biden Abroad” marks CNN’s poorest weekday performance at 9 p.m. since June 2022.
This decline in viewership has led to concerns about the network’s future and its ability to compete with other news outlets.
Takeaways:
“Jill Biden Abroad” marks CNN’s latest disappointment in the crucial 9 pm ET hour.
Jill Biden’s presence has been notable at official events and public appearances.
Fox News’ “Hannity” and MSNBC’s “The Rachel Maddow Show” each drew in 2.7 million and 2.3 million viewers, respectively, during the same time slot.
Low ratings for any programming can be a concern for a network and may affect their decision to continue producing similar content in the future.
This decline in viewership may be a telltale sign of what’s to come for CNN’s future.
Commentary:
The decline in CNN’s viewership for “Jill Biden Abroad” reflects the network’s ongoing struggle to appeal to a broad audience. This problem may worsen in the future, especially as the network continues to push its political agenda.
If CNN continues to lose viewers, they will struggle to maintain their position in the media industry. CNN has a history of left-leaning biases, which has contributed to its declining viewership.
The network must make an effort to balance its political coverage and focus on objective reporting to appeal to a broader audience. Otherwise, they may face a difficult future in the industry.
